Fashion Chameleon

Fashion is an art form not fixed upon a wall above the mantelpiece, but walks the streets of Paris, Milan, New York and the globe, for all the world to admire without a sign that reads “Do Not Touch” and does not cost you 7 figures.

For decades designers have translated art into dresses, shoes, bags and accessories, by mimicking the visual language used by artists in their paintings or reviving the classics in their cuts, form and decorative details. However, today’s post is not inspired by the Renaissance era, but looks at the creative use of patterns to produce Optical Art for Fashion.

My taste has always been more in tune with simple color blocking and I have never been too outrageous when it comes to patterns which probably takes up less than 5% of my wardrobe. If I had been a little bit more objective (though in reality style will always be subjective as it’s something you have to feel) I would have experimented mixing abstract with floral or checks with stripes, as I do love how it looks on modern fashionistas who aren’t afraid to go wild with patterns or use them in subtle tones.

Most of us who live in our own little bubble in Dubai may not know who ‘Twenty Seven Names‘ is unless you’ve come from New Zealand, Australia, Hong Kong, the United Kingdom, and the United States where their stores currently operate. This fashion label from New Zealand by a designer duo who have degrees in Art and Fashion, base their collection largely on contemporary art.

To present their Autumn/Winter Collection for 2012, instead of holding a big fashion show, they held a Photo Exhibit at an Art Gallery. It was a simple concept but with a strong visual appeal. The model was photographed wearing clothes that blend into an identically patterned background, appearing like an optical illusion, shot by Guy Coombes.

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Utterly inspired, I dug into the Google vault and discovered a similar but more elaborate and flamboyant ‘Chameleon’ concept photographed by the legendary Steven Meisel in 2007 for Vogue Italia Spring Patterns Issue.

Throw in some body art, accessories, print fusions, big hair and makeup, and you’ve got a High-Fashion Editorial!


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