Fashion Over Flowers

The Lanvin ♥ H&M Fall/Winter collaboration hit the stores on November 23, 2010, and the Limited Edition collection was an instant sell-out the first day itself. Unfortunately, because it was a weekday and duty calls, I wasn’t able to make it to get my greedy hands on the racks of frou-frou and join in the cat-fights for the last available sizes.

On the bright side, it was a good thing I had skipped the stampede. I really hate the rush and the atrocity that heightens in women during sales or the launch of a new collection, estrogen levels peak and you’ve got yourselves a bunch of hungry lionesses ready to pounce at that limited edition pair of shoes. But no matter what excuse I give for ‘being ok‘ that I didn’t get anything…oh the envy! A consolation prize would’ve been to at least have acquired one of the cute paper bags, the artwork representing characters fashioned out of small pieces of cloth, with the tagline ‘I WANT LANVIN NOT FLOWERS’. How creative!

The entire line exuded femininity and a sophisticated flair; a cohesive collection of ruffles, rosettes and florals. Oh what I would give to take home the yellow one-shoulder dress! Lanvin brings couture to H&M in the marriage of luxury and affordability.

Lanvin Designer and Creative Extraordinaire, Alber Elbaz on the collection:

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public.”

And his perception of luxury:

“What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we translate the essence 
of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more. 
Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream 
of luxury to the masses. It was almost like going back to school for me.”

The campaign, I would have to say was very interesting and truthful.

Gentlemen, the honest truth is this (I WANT LANVIN NOT FLOWERS), it’s what your Ladies secretly wish you knew, but are too sweet or too shy to tell you (if you don’t already know yet). But there are some women who are straightforward. Case and point, watch the video.

With Christmas just a few weeks away, take note of your girlfriend’s actions while at the mall: what she touches, what she lingers on, what she tells you “ooh! theses are soooo lovely!”; you may think she’s ‘window shopping’, but in reality she is ‘gift hinting‘. If she takes something from the rack and fits it, she is probably going to buy it herself (unless you generously offer or she outright asks you for it), but if she does happen to try it on, then keeps it back, but takes a second and third glance at it and strokes it with her fingers a couple more times…read her facial expression: she wants it, and you’ll be ‘the best boyfriend ever’ if you get it for her! (or ‘the best husband ever’…even after marriage don’t think you’ll ever be excluded!)

She may also be sifting through her favorite magazine and point out something ‘fabulous‘ or if she wants to be subtle, she’ll leave the page open on the kitchen counter, the coffee table, the car passenger seat, or any other place you are most likely to see it. Don’t trouble yourself every year with trying to think of the perfect gift to get her and driving yourself to exhaustion trying to find it, just follow the signs! You’ll feel better about it in the end when she opens the present and you see her face light up like a Christmas tree!

Just one little myth in this campaign, or so it may be the case for a majority of the female population: ‘I WANT LANVIN, NOT DIAMONDS’. Women preferring a studded leather handbag over a ‘shining, shimmering, splendid‘ BFF (best friends forever)?! Gasp! Fashion over Flowers: FACT. Fashion over Diamonds: Not so much. Flowers last for a couple of days. Diamonds last forever. I rest my case.

1 Comment

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